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Allendale Business Owner Celebrates Decade Of Success In Custom Stationery

Kelly Adams.
Kelly Adams. Photo Credit: Anna Hurt Photography
The custom work of Kelly Adams.
The custom work of Kelly Adams. Photo Credit: Anna Hurt Photography
The custom work of Kelly Adams.
The custom work of Kelly Adams. Photo Credit: Anna Hurt Photography
The custom work of Kelly Adams.
The custom work of Kelly Adams. Photo Credit: Anna Hurt Photography

ALLENDALE, N.J. — In the age of the e-vite, Kelly Adams of Allendale is busy as ever creating customized invitations and stationery for her customers.

This year, her RSVP to me celebrates its 10th year.

It still means something to deliver artful invitations on paper, she said. Even today, most people send out paper invitations and even paper RSVPs for their weddings and special occasions.

“A wedding is a big rite of passage,” she said. “The invitation is the first insight into the wedding. If you get an e-vite, it’s like saying you don’t care. If you don’t care, why would a guest care? “

When clients ask her if they should do RSVPs through their websites or email addresses, Adams discourages them.

“To be honest,” she said, “it’s a little tacky.”

Adams started her business after having trouble finding suitable invitations for her own wedding in 2006. She found the options in sample books so similar that, after a time, they blurred together. They were pricey, too.

Starting an upscale invitation and stationery business was never a life goal for Adams. Before her first pregnancy, she was a speech pathologist, a field in which she holds a master’s degree. She worked at a number of medical centers, including St. Joseph’s Hospital in Wayne.

“When I got pregnant with my son,” she said, “I didn’t go back to work because I was working at a hospital.” She could no longer be in the room for fluoroscopic swallowing exams, which use X-rays.

So she concentrated on designing invitations and stationery. Besides, she said, she always had “the creative bug,” which comes from her mother, who owns an antique store in Nyack.

In the past decade, RSVP to me had some high-profile moments when Adams worked with David Tutera on “My Fair Wedding.” Her stationery designs, created just for the show, appeared in four episodes.

Today, Adams, the mother of two, does consultations with clients at her home office in Allendale and in Verona.

To celebrate the anniversary of RSVP to me, Adams is offering a different promotion every month.

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